CONTessa, the AI content-gap assistant by Gotoclient
CONTessa is an AI content-gap assistant developed by Gotoclient that maps the questions each buying-committee member asks AI assistants, scores how crowded and how important each answer space is, and turns the gaps into a validated content worksheet.
The opportunity map
Dark blue is where you can win.
High priority for the buying committee, low competition in AI answers. Every cell carries a score, a letter and a pattern, so the map reads without colour.
Twelve stages, five approvals
- 1Buying committeeyou approve
- 2Your prompts
- 3Real prompts & gaps
- 4Validate questionsyou approve
- 5Crowding & priority
- 6Validate scoresyou approve
- 7Opportunity map
- 8Pain points
- 9Validate refined mapyou approve
- 10Hygienic content
- 11Validate hygienicyou approve
- 12Content worksheet
Only high-authority evidence
Priority is backed by Gartner, Forrester, McKinsey, the Big Four, Ivy League research and governments. Everything else is left out.
Super-high is scarce
No more than 10% of all questions can be super-high priority. If everything is urgent, nothing is.
Pain points from VALUEntina
Drop VALUEntina's pain-point table and CONTessa refines the map towards what really hurts your buyers.